New concept // Reebok Fithub stores

Imagebuilders was responsible for technical engineering and production of this great new concept New FitHub Stores Infuse Fitness into the Reebok Retail Concept

The Sport of Fitness Has Arrived in Moscow — this time in the form of FitHub, Reebok’s newest retail concept store. Unveiled on January 22, the Moscow location is the full-scale pilot of the FitHub store design which will be rolling out globally throughout the year.

To bring Zig, Tone, Flex, and other Reebok product displays to life, FitHub stores encourage customers to utilize the ‘Try-On Zone’, which allows them to test products on a simple agility course as well as using box jumps and jump ropes.

This gym-inspired approach to shopping will help Reebok customers choose the right products to reach their goals while having fun in the process. Other key fitness opportunities set forth by all FitHub staff will include product advice, training tips, and insight into local fitness activities like CrossFit.

The design and execution of FitHub has been a complete and perfect partnership between Reebok’s Environmental Design and Visual Merchandising teams in conjunction with the adidas Group Global Store Development team. The Moscow FitHub in particular was a product of the flawless execution of Reebok’s CIS Retail and Visual Merchandising teams.